90-day Marketing Plan

90-Day Marketing Strategy Plan for Startups and Small Businesses

(Focus: Social Media, Digital, & Paid Media)

Phase 1: Foundation & Strategy (Days 1-30)

Goals:

✅ Establish a strong brand presence across social and digital platforms.

✅ Define target audience and messaging.

✅ Set up tracking and analytics for performance measurement.

Key Actions:

• Audit & Optimize Digital Assets:

  1. • Ensure website, social media profiles, and Google My Business are fully optimized.

  2. • Implement SEO best practices on the website for better search visibility.

• Define Audience & Messaging:

  1. • Develop customer personas and refine brand messaging to align with audience needs.

  2. • Establish brand voice and content pillars (educational, promotional, engagement-focused).

• Content Strategy & Calendar Development:

  1. • Plan a 30-day content calendar with a mix of educational, promotional, and engaging content.

  2. • Develop 3-5 core content themes (e.g., product highlights, customer testimonials, industry insights).

  3. • Create 2-3 pillar content pieces (blog posts, videos, guides) to repurpose across platforms.

• Paid Media Setup:

  1. • Set up Facebook Ads Manager, Google Ads, and LinkedIn Ads (if B2B).

  2. • Develop 3-5 audience segments based on demographics, interests, and behaviors.

  3. • Start with a small test budget ($500–$1000) for paid ads.

Execution Plan:

✔ Develop and schedule weekly social media posts (Instagram, Facebook, LinkedIn, Twitter, TikTok if relevant).

✔ Launch organic engagement efforts (commenting, responding to DMs, community engagement).

✔ Run a small paid traffic campaign to test audience engagement and refine targeting.

✔ Track key metrics (reach, impressions, engagement, click-through rates).

Phase 2: Growth & Engagement (Days 31-60)

Goals:

✅ Increase engagement and audience interaction.

✅ Scale up content production.

✅ Optimize paid media for lead generation.

Key Actions:

• Content Expansion & Video Marketing:

  1. • Start incorporating short-form videos (Reels, TikTok, YouTube Shorts) for higher engagement.

  2. • Introduce live content (Q&A sessions, behind-the-scenes, customer success stories).

  3. • Publish weekly blog posts optimized for SEO.

• Paid Media Optimization:

  1. • Scale ad spend based on best-performing audiences and creatives.

  2. • Start retargeting campaigns for website visitors and social media engagers.

  3. • A/B test ad creatives (images, copy, CTAs) to improve performance.

• Influencer & Community Engagement:

  1. • Partner with micro-influencers or brand ambassadors for credibility and reach.

  2. • Encourage user-generated content (UGC) by running contests or featuring customers.

  3. • Implement an email nurture campaign to convert leads from paid ads.

Execution Plan:

✔ Increase posting frequency (4-6 posts per week, 2-3 stories per day).

✔ Run mid-sized ad campaigns ($1,000–$3,000/month) focused on conversions.

✔ Implement social listening tools to track brand mentions and trends.

✔ Engage in real-time community management to increase brand loyalty.

Phase 3: Optimization & Scaling (Days 61-90)

Goals:

✅ Scale ad spend for maximum ROI.

✅ Strengthen audience relationships for long-term growth.

✅ Optimize content and campaigns based on data.

Key Actions:

• Advanced Paid Media Strategy:

  1. Increase budget on best-performing campaigns.

  2. Launch lookalike and custom audience targeting for better reach.

  3. • Implement retargeting campaigns for abandoned carts or high-intent users.

Conversion Rate Optimization (CRO):

  1. • Optimize landing pages for better lead generation and conversions.

  2. • A/B test ad creatives, email subject lines, and CTA buttons.

  3. • Implement chatbot automation for better lead capture.

• Loyalty & Retention Strategy:

  1. • Introduce exclusive offers, VIP groups, and referral programs.

  2. • Continue nurturing leads via personalized email campaigns.

  3. • Leverage customer reviews and testimonials for credibility.

Execution Plan:

✔ Run high-converting ad campaigns with optimized audience targeting.

✔ Use Google Analytics and social media insights to adjust strategies.

✔ Increase UGC efforts and encourage brand advocacy.

✔ Strengthen customer retention strategies for long-term success.

Final Takeaway: Sustainable Growth Beyond 90 Days

By the end of this 90-day plan, your small business will have:

✅ A strong and engaging digital and social presence.

✅ A data-driven paid media strategy with optimized ad performance.

✅ An active and loyal online community driving consistent engagement.

✅ Scalable marketing processes that sustain long-term growth.

Let’s turn your digital presence into a growth engine!